Part 2 (of 3) of this series will take a quick peek at Wideray, a San Fran company with chop-shops in Vancouver (Bryan, try to find a set up in your town!) and New York (Newwwww York!!!!). If my memory serves me correctly, these guys first started with their IrDA solutions at medical conferences, where users could dish out electronic brochures to PDAs (Palm). Seemingly, that was their beachhead, their opus moderandi, but they're now moving into the direction of bigger and better things.
Basically, from their demo (on their front page), you just walk up, point your IrDA device (phone/PDA) at their little access point, and it beams you some goodies. From their demo, I can't really tell how interactive this can be, but I know a client application was required to connect to their system -- to those without a client, maybe it can send you a client application, but how does IrDA know what kinda of device is accessing it? (I guess I should learn more about IrDA, huh?)
Whatever the case, you walk up and get the info, and take it with you -- electronic coupons, ads, directions, etc... basically, anything the phone can handle. They claim to have a Bluetooth solution, but their demo doesn't really show that, as there would be no need to walk up to anything.
Seems simple enough -- I guess IrDA solutions are normal in Asia (I've yet to see one anywhere in the US or Europe), but I still think this is good stuff -- maybe it's the super geek in me, but I'd use it for sure, especially if it were free.
Anyway, as the previous link above shows, they've crawled their way into EB Games -- good for Wideray. This should make it possible to get info about games, plus game screenshots and video trailers, cheat tips, etc... the same way that JRC Gaming in the Czech Republic is getting now with Jellingspot Data Server (Warning: Self-Serving Plug). Regardless who does it, this is really needed -- it opens up a whole new world of interaction between gamers, retail chains, etc....
We can only hope that Wideray gets a full deployment into EB Games (I guess I can say I'd prefer it to be my solution, but may the best man win) ... the industry could really use a boost. If anybody has used Wideray, give us a shout-out -- we wanna hear from you!
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