Monday, September 15, 2008
Hypernova, meet Supply Chain Managment...
I couldn't help but post a "non-technical" opinion today. Yesterday, while shopping for groceries, I went to purchase my normal catch of canned tuna from Rio Mare (yeah, premium Tuna, I roll like that). I noticed Hypernova was selling the following:
1-Can Pack: 59.90 CZK
2-Can Pack: 139.90 CZK
That means, if you buy two, 1-can packs, you pay 119.80 CZK ... but if you buy 1, 2-can pack, you pay 139.90 CZK. Hmmm, ok. So I bought two, 1 can packs and saved the 20 CZK.
Now, it doesn't really take a genius to know something is wrong here. The cost of packaging 1 can vs. 2 cans is obviously more (Economies of scale anybody?), not to mention when you rid yourself of a 2-can pack, you free up more shelve space for more goods. Also, customers *generally* lower the cost of purchase by purchasing in bulk (while 2 cans to 1 isn't really bulk, the same "theory" applies). In other words, the one 2-can pack should have been cheaper than 2, 1-can packs.
Apparently, the fine folks at Hypernova haven't taken any Economics 101 classes, and they need to learn a thing or two about Supply Chain Management and Marketing ... I'm available for consulting services should you guys want it (because you DO need it!).